Know Your Data Rights

As we browse the internet, interact with friends on social media, or shop for ourselves and loved ones, our personal information is shared with nearly all the websites we visit, sometimes without us even knowing.

Your personal information can be almost anything that identifies you – your name, address, social security number, browser history, shopping habits, financial transactions, and much, much more. Scary, right?

Most of the time, businesses use your personal information to provide you with services and other valuable offerings. However, some businesses may use your personal information in ways that aren’t always obvious and may not be acceptable to you.

Luckily, you have certain rights to understand and control your personal information on the internet! This includes the right to:

  • Knowledge: Know what personal information a business collects about you.

  • Sales: Know whether a business personal information sells or shares your personal information.

  • Stop: Stop the sale of your personal information.

  • Access: Access and obtain your personal information in a portable and useable format.

  • Delete: Instruct a business to delete your personal information.

  • Non-discrimination: Not be discriminated against for exercising your rights. (equal service and price!)

You can exercise these rights by contacting a business directly or working with an expert, like Bitdoor, who can help you exercise these rights or even exercise them on your behalf!

Summary of CCPA

The California Consumer Privacy Act (CCPA) is a law that was passed in 2018 that made these rights the law in California, and exists as the golden standard for consumer protection in the United States. The CCPA regulates how businesses all over the world are allowed to handle the personal information of California residents.

Companies who do business in California (which means, most websites!) are required to maintain reasonable security procedures and practices to protect consumers like you. Most importantly, the law forces companies to provide more information to consumers about what’s being done with their data and gives them more control over the sharing of their data.

In November 2020, California passed Proposition 24, also known the Californian Privacy Rights Act (CPRA). The CPRA will become effective in 2023 and will enhance the consumer privacy protections in the CCPA by clarifying consumer rights and by imposing additional protective obligations on businesses.

Learn more!

The CardLinx Association is the leading trade association for digital commerce innovation. CardLinx members collaborate to establish industry standards for mobile payments, in-store offers, card-linking and many other technologies that benefit consumers. You can find a wealth of knowledge about data privacy and your rights as a consumer on the CardLinx education page.


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